Lam Way Shen

I find where manual work or bad data is costing a business, then build systems to fix it. Nearly 8 years at a digital agency in Singapore (45+ staff), last 3 years leading the development and digital departments (2-6 person team). Now freelancing, focused on AI workflows and automation.

Selected Projects

AI SEO Content Production System AI Workflow
~100x faster per article A few $ AI cost/article 20+ recurring clients

Multi-stage LLM pipeline (Dify + Python) that turned 2-3 days of manual article production into ~10 minutes. Quality controlled with LLM-as-judge on 20% of output.

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Xiaohongshu Data Extractor Internal Tool
~5 hrs/day eliminated 20+ client accounts Zero data gaps

Chrome extension replacing manual data collection from a platform with no API. Evolved from Golang CLI to full extension with scheduled collection, visualizations, and PDF reports.

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Cross-Platform Ad Budget Monitoring Automation
SGD 70K+ in losses before Zero overspend after 24/7 automated

Replaced a manual SOP that kept failing. n8n for Meta balance alerts, Google Ads Scripts for budget auto-pause. Built with zero additional budget using existing tools.

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Enterprise Secure Cloud Hosting Infrastructure
99.95%+ uptime, 3+ years SGD 65K/yr contract Zero security incidents

Won RFP, designed and operated AWS + Cloudflare + Datadog architecture for an enterprise client. From fragmented vendors with security incidents to unified ownership with zero incidents.

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Enterprise CRM Integration System Integration
300K+ contacts synced 3 months Mulesoft from zero to production Full pipeline visibility

Integrated HubSpot with a legacy TMS through Mulesoft. Gave marketing and sales full pipeline visibility from campaign to revenue for the first time.

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AI Chat System with RAG Technical Deep Dive
3-channel hybrid memory search Provider-agnostic LLM layer Solo architecture to staging

AI companion app with memory, agents, and proactive outreach. Built after leaving full-time role to deepen AI engineering skills. Flutter, Fastify, pg-boss, Gemini.

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